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Bruno Pietracci
Africa Operating Unit President
Coca-Cola
Bruno is the President for Coca-Cola Africa Operating Unit (AOU) headquartered in Johannesburg, South Africa.  The AOU covers all the 54 countries across Africa.

Before taking this role, Bruno was the President of Southern & East Africa and was based in Johannesburg, South Africa.

He was also the Vice-President of Operations for European, Middle East & Africa (EMEA) Group, based in Atlanta.

He joined the Company in his native Brazil in 2008 as Strategic Planning and Research VP, and in 2010 moved to the Operations area to lead the Southern Brazil region, based in Porto Alegre.

He was then appointed to lead the Central FU, based in Sao Paulo, which accounts for ~40% of our business in that country, in which he worked together with FEMSA to reshape our business.

In August 2014 he was appointed General Manager for Andean Region, covering Colombia, Venezuela and Ecuador.

Prior to working in Coca-Cola, Bruno was an Associate Principal at McKinsey and Company in Brazil and Lisbon, working in the Marketing and Sales area with CPG and Telecom clients. Bruno holds a degree in Mechanical Engineering from the Universidade Estadual de Campinas, Brazil, and an MBA from INSEAD, France.